Carbone, “Four Common Management Failures and How to Avoid Them,” Management World 10, no. The overwhelming consensus is that a well-developed plan is essential for the survival of any small (or large) business. Jason Cohen, “Don’t Write a Business Plan,” Building43, January 27, 2010, accessed October 10, 2011, -business-plan. Interestingly, some people argue that planning is not essential for a start-up business, but they are in a distinct minority. Although research on small business failure has identified many factors, one reason that always appears at the top of any list is the failure to plan. In Chapter 1 "Foundations for Small Business", we discussed the issue of failure and small businesses. If you don’t know where you're going, how can you expect to get there? Planning is the open road to your destination. The man who plans knows where he is going, knows what progress he is making and has a pretty good idea of when he will arrive. An intelligent plan is the first step to success.
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